We are a full service agency network spanning the Indochina region.

We are Y&R Indochina

What We Do

About Y&R Indochina

Situated in one of the most dynamic regions in the world today our three Y&R Indochina offices in Saigon, Hanoi and Yangon are perfectly situated to help brands and businesses succeed through our unique mixture of international pedigree and local market understanding. We apply this unique mix of global thinking and on ground insight into our strategic planning process and creative development to deliver work that is remembered, shared and impacts consumers.

Our offices feature world class talent in every discipline - brand architecture, advertising campaigns, activations, promotions, CRM, digital, social and shopper marketing.

We are part of a global network of 186 Y&R agencies. Y&R’s positioning is ‘The Global Boutique’ – we have the resource and the creative ambition of a global network, along with the care and local passion of a boutique agency.

We are Vietnam’s leading agency at Adfest 2015 and London’s International Advertising Awards 2014/15. We have twice been awarded AGENCY OF THE YEAR by Campaign brief in 2014 and 2015. We are the only Cannes Gold Lion winner in Myanmar.

Work

We believe that to think differently and challenge conventional wisdom is important to stand out and be noticed.

We believe ads can have a profound affect on how we see the world. We love making ideas people want to spend some time with and share. Here are a few of our favourites.

How Nutrivita Messages Its Brand Idea Throughout The Nation.

How Nutrivita Messages Its Brand Idea Throughout The Nation.

Opportunity Increase brand equity and usage of Nutrivita Brand throughout the nation.

Idea Nutrivita has been in the market for 10 years and we need to strengthen the brand’s role in consumers’ lives by showing the convenience of foil pack enabling them to share with their families and friends.

Execution Dramatize the benefit Nutrivita in terms of re-invigorating and re-energizing you and your family and friends daily and highlight wide availability and distribution.

How Fuji Lets Audiences Know About Its Special Benefits

Opportunity Educate the audiences on the benefits of Fuji.

Idea Simply illustrate how Fuji successfully removes stains from engine oil, pen ink and curry oil, in situation.

Execution Use a bit of humor and animation to dramatize the benefits. Various household items talk amongst themselves about how lucky they are to be in their current home because the housewife uses Fuji detergent cream to clean everything.

How Colgate Aids School And Students In Proper Learning

Opportunity To make a positive difference to the lives of disadvantaged Burmese children with the help of Colgate and educating them on oral care.

Idea Use existing assets of Colgate (packaging and distribution) to be able to make a difference by providing education. Low cost, boxes are being recycled and Burmese children are being educated on oral care.

Execution Turning Packaging into Education: Colgate boxes are recycled by having oral care charts and other visual aids printed inside that can be used in Burmese schools. With their wide distribution network, these are delivered to different schools and areas in Myanmar. Each different poster has unique toll-free number giving teachers access to 10-min. Oral care lessons that they can share with their students, along with the visual aids.

How Brands Communicates The Idea Of Boosting Immunity & Youth

Opportunity Increase daily consumption of Brand’s Bird’s Nest among its current base.

Idea Brand’s Bird’s Nest is boosts your immunity and makes you look younger and healthier.

Execution Tin Moe Lwin, a local influencer illustrates how she keeps up with her busy life. She reveals that her secret is drinking Brand’s Bird’s Nest.

How To Leverage Parkson To Be The Professionalism In Fashion & Beauty

  • Brand: Parkson

Challenge Sales and promotions are the traditional ways to attract buyers, but Y&R creatively expresses them to audiences in a new way to create excitement.

Idea We came up with the shopping adventure to surprise shoppers.

Execution Parkson becomes a maze with our main creative idea whereshoppers can freely explore the mall and look for their favorite items.

How Totalgaz Becomes The Choice Of Safety To The Vietnamese Family

Challenge Vietnamese consumers have gotten used to local LPG providers since these companies have dominated the gas market for a long time and built the trust among the consumers. Whenever their cylinder runs out of gas, the consumer would only call their current gas provider, and will not bother to look for other options. This habit is a great barrier for Totalgaz, an LPG provider from France, which we aim to address to be able to generate awareness.

Idea Unlike the other competitors who only focus on their products and distributors on Facebook, Totalgaz Fan Page generates a balanced mix of content that attracts its audience, continuously feeding them with useful information.

Execution Using the insight on Vietnamese moms’ concern for their family, especially when it comes to the meals they serve, Totalgaz taps into Gaz Product, Gas Handbook and Kitchen Tips with the voice of an expert. With the Facebook Social Always On content, Totalgaz Fan Page is the friendly hub for moms to get information about our gas products and other useful tips for their family.

How Total Lubricants Gains Awareness on Social Media

Challenge The market of lubricants sees a harsh competition among many strong rivals: Castrol, CALTEX, MOTUL, etc. Although Total Lubricants has been in Vietnam for over 20 years, consumers are still not aware of it and its products.

Idea We developed the Total Lubricant Facebook Fan Page – an “online community” to discuss lubricants, educate them about our products and give useful tips for audiences, especially the bikers.

Execution The Social Always On is a strategic tool to interact with our audiences regularly. Since the target audience are young men passionate about motorbikes and automobiles, we used a bold and strong voice with the sense of “brotherhood” in order to talk to them, as our tone and personality. Our intention is to let audiences willingly discuss and ask anything within the lubricant field, as well as specific to our products.

How To Engage Customer Into More Experiences With Ford

  • Brand: Ford

Challenge Consumers aren’t shopping the same way. Direct marketing is proven to double buy rates. In-market-date (IMD) is a strong indicator of future purchase intentions, to come up with relevant communications to help increase sales.

Idea “Customer for Life”was developed to streamline and approach Ford owners with the right message at the right time, through the right channels.

Execution Customer For Life communications include:

  1. Welcome e-DM sent to 1st time byer with a “Thank You” note, Top 3 owner resources: owner portal, sync app/ site, Ford social communities and FAQs/Tips for car owners
  2. 1st Service Reminder e-DM sent to 4-5 month buyers with set expectations on maintenance and services provided and more information on the benefits of having your Ford vehicles serviced and maintained by Ford service centers / dealerships

How Emirates Announces Their Brand Into New Market, Myanmar

Challenge To compete with many rivals in a new opening market like Yangon, it is not easy for Emirates to present themselves as an airline to the market, moreso, promote their wide network, premium products and world-class service.

Idea We communicated different brand and product information through integrated communication channels.

Execution We, along with our media partner, developed and executed an IMC plan to create new burst in Yangon, with different messages spreading on both ATL and digital channels. These messages are divided into different phases, from brand engagement to products / service amplification. By this way, we help Emirates not only to present the brand, but also to educate consumers on what we can offer.

How Vietnamobile Sim Becomes The Main Choice For Mass Audiences

  • Brand: Vietnamobile

Challenge Convincing others to change their sim cards is the main task for this campaign.

Idea Each slice of the “pizza” carries its own “taste” – depending on what the users prefer. We came up with the idea of a Pizza Buddy – a friend that is always there for you to lean on when you need one — as a way to promote the product.

Execution The idea of a “pizza” concept comes from literally a pizza having 4 slices that represent 4 special fuctions of the Sim Pizza. The main image represents the variety of choices that consumers can freely buy and mix to create their own sim package using the Vietnamobile new sim card. The special functions are also communicated through social media and other media channels to attract new consumers.

How Nuti IQ becomes The Leading Vietnamese Trusted Brand

  • Brand: Nuti IQ Gold

Challenge Nuti IQ Gold is a familiar product among kid brands. Y&R with the duty of drawing a new creative picture based on the same story which is “brain development to make kids smarter.”

Idea Our creative concept is pushing the smartness of kids to a whole new level that combines with goodness to help kids crosss the line of being awesome.

Execution The angle of showing mother’s love has been overused by many brands. Therefore, Y&R came up with how kids can express their feeling and care for their lovely moms by using their smartness to create two famous travel attactions which are: the Merlion statue in Singapore and Effiel tower in Paris, France.

How Coca-Cola drives consumption during break time

  • Brand: Coca-Cola

Challenge – Coca-Cola hoped to go against the current – having Coke break campaign to keep on-going hand in hand with the consumption, despite the absence of the product within the office environment.

Idea – We created the unprecedented Coca-Cola Breakaway Station to give office workers more reasons to go out and take a Coke break.

Execution – The Coca-Cola Breakaway Station used the red plastic stools as building blocks and took shape of a giant Coke bottle that fizzed up people’s day. The installation was placed nearby office buildings and used drones with targeted message to lead people in. The recap video has been lately posted on Youtube and managed to gain more than one million views within a week.

How Microsoft connects their fans in digital world

  • Brand: Microsoft

As a leader of hi-tech service, Microsoft looks for its best to connect with fans, and share tips with the community.

Our team runs an integrated digital plan on different channels – from display banners, websites, e-newsletters to social media for both Microsoft Service and Lumia Devices. It leads to the big digital network in which Facebook becomes a main hub of two-way communication between the brand and its fans.

The result indicates that Microsoft reaches a positive number of fans. Noticeably, many online and offline events held on Facebook are specifically designed to the right target audience that increases high engagement to users.

Does LifeStyles make selling condom look hot than ever before?

  • Brand: LifeStyles

Sex is a sensitive topic to be discussed in Vietnam. However, Vietnamese youngsters are always curious about sex related talks.

Featuring the hot girl Linh Miu as a sexy professor, we help our condom client, LifeStyles Vietnam, build the series of “training shows” about tips to approach six types of hot girls, and how to satisfy them.

Targeting the right youngster group, and leveraging the hotness of the influencer, the series become viral clips getting watched and shared on Youtube and Facebook that makes consumers know about the LifeStyles brand better.

How Colgate promotes a Smiley Tet

  • Brand: Colgate

Tet is the big holidays for Vietnamese people as it is Lunar New Year Celebration. For local thought, the more you smile during Tet, the luckier and happier you will be in the New Year.

Thus, the TVC featured “The Smile” as a bright beginning of the year. In order to have great smiles, Colgate was the best choice thanks to its expertise in dental care.

The TVC was much insightful with some “secrets revealing” of the kid to smile more for getting much lucky money, the husband to promise himself to spend more time with his wife and daughter in order to make them smile more, and the daughter to give her beautiful smile to her mom frequently as she gets away from home to study.

How Emirates Promotes Emirates Experience messages to all passengers

  • Brand: Emirates

Challenge – Vietnamese are very safety oriented when they travel, that’s manifested in them wrapping their luggage in clear plastic every time they travel, so there’s no pilferage. We decided this behavior provided us with the best medium for our message. So Emirates offered free luggage wrapping to all passengers flying out of Ho Chi Minh City. In exchange, they let us insert an Emirates poster on their luggage. We then took over the luggage belts of other airlines by using these airlines’ passengers’ luggage as our advertising space to promote the Emirates Experience.

Idea – We took over a protection wrapping station at the Tan Son Nhat International airport in Ho Chi Minh City. For one day, we offered free protection wrapping to all airlines’ passengers. Passengers flying with Emirates were offered the same free service. We included our advertising messages about the Emirates Experience on every luggage wrapped.

Execution – We had the audacity to make other airlines’ passengers become our “brand ambassadors”. Not only were we able to engage with the other airlines’ passengers directly, we also had the benefit of having our advertising messages targeted to all the other passengers of the same flight when they pick up their luggage, and to everyone else seeing these posters on the luggage at the same airport.

In just one day, we managed to engage with other airlines’ passengers flying on 15 different airlines to 27 destinations worldwide. That’s an exposure of up to 5,600 passengers in Tan Son Nhat International airport in Vietnam, and potentially thousands more at the 27 destinations airports.


Peter Skalberg, Chief Executive Officer

Great work brings great success. Our aim is to provide outstanding creative work and thinking for brands that will capture the imagination of our consumers.

Resist the Usual

Our philosophy is driven through a real passion and desire to deliver ideas that drive business success, make a difference and impact people’s lives everyday.

Resisting the usual is a living mantra that challenges the ‘every day’ through superior thinking & innovation.

Team

Our team has experience and knowledge across 51 categories, 132 brands and four continents.

Peter Skalberg

Peter Skalberg

Chief Executive Officer

Advertising runs in Skalberg family. His brother is a ECD and so is his father. Having started out in newspapers he moved agency side and was fortunate enough to work on some of the most successful multi-national brands in the world today. Structured, strategic and with a strong conviction Peter has built Asia as his home for the past 22 years. With over 30 years of advertising experience managing offices and global brands his experience is vast and broad covering a wide range of brands and products. He looks forward to applying the Y&R philosophy of resisting the usual into practice and delivering great work and thinking everyday.

Kittisak Beer Poonnotok

Kittisak Beer Poonnotok

Executive Creative Director

After a decade of pushing the limits and boundaries of possibilities in Thai advertising, Beer decided to step out of his comfort zone and see what advertising is like in other parts of Asia. He moved to Y&R Singapore, bringing along his experience and a unique sense of Thai humor to seek international experience and opportunities on non-traditional ideas.

Since he hit the shores of Singapore, he has worked relentlessly on both global and local accounts such as MINI, Goodyear, The Republic of Singapore Navy and M1 Limited. He moved to HAVAS Worldwide Singapore as a Creative Group Head, working on Carlsberg, Total and Tokio Marine Insurance. Then he joined BBDO Singapore as Associate Creative Director working on Guinness, Tiger Beer, SK-II and ExxonMobile before joining Y&R Indochina as an Executive Creative Director.

Nguyen Dang

Nguyen Dang

Finance Director

Nguyen has been on a 4 year journey as a bean counter for Y&R Indochina. She loves advertising industry because of its creativity, innovation and open-minded nature which seems to balance and develop her mindset in a different and complete way.

Nguyen has been a professional ACCA member with diversified financial experiences as an Senior Auditor in KPMG for 3 years before turning into Senior Financial Analyst at Foreign Investment Fund for 2 years. After that, she joined a French Group – Archetype – construction design industry as Finance Controller before landing to Y&R Indochina.

Nguyen also owns a good result-oriented mindset towards business management that she has always been striving for the clarity, transparency, flexibility and fairness in all the works with client’s procurement team, in the presented information and in all internal operational issues.

AD Hunter

AD Hunter

Account Service Director

AD joined Y&R Indochina a year ago, moving from Singapore following a backpacking trip. She has been in the advertising industry for more than 10 years across 3 countries in the region: Philippines, Singapore and Vietnam, with significant exposure to different categories, both international and local, with majority of work done on Unilever, Procter & Gamble, Johnson & Johnson, on local, regional and global levels.

She has also worked on Pepsico brands such as Quaker Oats and Pepsi. AD later moved to the client side joining the Philippines’ number 1 telecommunications company, Smart Communications, Inc., on brand equity management. As an accounts person and a client, AD has contributed to many creative and effective campaigns that have won several awards from local and international competitions like Tinta Awards, Quill Awards and Cannes Lions, to name a few.

AD graduated with distinction from St. Scholastica’s College, Manila with a Bachelor of Arts degree in Mass Communication – Advertising. She has also taken units in Master of Development Communication from the University of the Philippines.

On her free time, you can either find AD at home with her nose stuck in a book, playing her bass guitar or volunteering at dog shelters.

Diem Nguyen

Diem Nguyen

Senior Account Manager

Over 8 years of experience in marketing, branding and communication for global brands i.e. Samsung, Phillip Morris, Pernod Ricard, ORION, Roche Diagnostic and Pharma, Amway as well as national brands like Vinh Hao, Vietjetair, ICP and many others.

Before joining Y&R Diem worked for Cheil Worlwide, where she had more than 5 years in charge for integrated marketing communications, including digital, on-ground activities i.e. event, activation, and trade.

Anna Vu

Anna Vu

Social Media Manager

Anna has 6 years of experience in advertising, from working in account service to digital and social communications, giving her a more comprehensive view on the industry. For her, Social Media platform is similar to fast food: it’s affordable, convenient, friendly and quick. The one thing that she enjoys the most in social marketing is the direct interaction with consumers.

Son Dang

Son Dang

Digital Manager

Son has recently joined Y&R Indochina team as Digital Account Manager with 4 years experience in digital and social marketing in different WPP agencies.

Nguyen Thai Duong

Nguyen Thai Duong

Senior Strategic Planner

Duong is a strategist with a solid background in creative. He has joined Y&R Vietnam as Senior Planner with 6-year experience working in advertising.

Having started as a copywriter, Duong’s passion for advertising allowed him to extend his boundaries, finally leading him into strategy. His journey in this industry has spanned over 3 global agencies, where he honed his craft in both creative and planning disciplines. As a planner, he helped develop strong brands and campaigns for clients including Yamaha and Sapporo beer.

Duong believe that in the heart of planning is the desire to understand human behavior and provide a robust model for influencing it to benefit the brands. That desire is what drive and energize him every single day.

Dieu Dinh

Dieu Dinh

Senior Account Manager

Over 15 year experiences in Advertising Industry with outstanding presentation, independence communication skill and leadership qualifications as well as proven accomplishments and knowledge on Digital/Social Marketing, Direct Marketing, CRM, Dieu has led and grown her Ford account to a strong team with 13 consecutive years awarded High Performance Evaluation from Client and Regional Appraisal on performance of Digital Activation Campaigns.

In 2012, one of her digital campaign called All New Ranger Pre-launch mobile site was honourably selected as an example of market innovation to be presented to Mrs. Elena Ford who is Ford Motor Company’s Director of Global Marketing.

Khin Myat Thu

Khin Myat Thu

General Manager

Thu Thu understands Myanmar.

Proof of this is her 18 years working experience in the country’s FMCG industry. She has experience as a marketing professional on client side – Dagon Brewery, Myanmar Texcorp, IBTC, and on agency side – Bates Myanmar, Knoke Advertising, that cross all facets of communication from brand to activation, retail to social.

She is a founder of the Y&R Yangon team. She knows how to foester the great relationship based on the principle of partnership. Thu Thu holds a Bachelor Degree in Mathematics and a Master Degree in Business Administration.

George Mcintosh

George Mcintosh

Executive Creative Director

Since starting his career in his native Scotland, George has worked in Europe, Africa and for the most part South East Asia. In the mid nineties he joined Bates Vietnam as ECD where he worked on the launch of two world-class brands, Heineken and Nokia into the then fledgling market. After a spell in Kenya with Saatchi & Saatchi, George returned to Vietnam and joined Y&R where he and his team won the first Cannes Lion to be awarded in the market. With experience across multiple categories on global brands including Colgate, Heineken, Nokia, Nestle, Johnnie Walker, Panasonic, Sony and Yamaha, he has a deep understanding of what it takes to launch, sustain and gain dominance in both developed and developing markets. No stranger to Myanmar, George first visited Yanong in 1999 and has returned several times, most recently in 2013 to work on a film project for the Ministry of Tourism.

Tesa Alba

Tesa Alba

Account Director

With almost 7 years of advertising experience, Tesa took on the biggest and demanding accounts in the Philippines.

She has fostered relationships and implemented major and memorable campaigns with clients like Coca-Cola, Globe Telecom, The Bank of the Philippine Islands, Petron Oil Company and Nestle. She was also part of the top 50 accounts persons in the industry for 2014.

A leader that orchestrated integration of communications across different disciplines and platforms. A team player with metals and citations from numerous local and international awards like Spikes Asia, New York Festival, AME Awards, Cannes Lions, Tambuli Awards, ARAW Value Awards.

Ye Kyaw Htut

Ye Kyaw Htut

Art Director

Ko Htut has gained broad experience across a number ofcategories in his 15 years in the industry with both local and international agencies for many local and MNC brands.

He has traveled to every far-flung corner of the country and has a deep understanding of the Myanmar people, their habits and how best to communicate ideas to them.

Ko Htut’s passion for all things visual has seen him work not only in the realms of advertising but as an Assistant Director and Production Designer on local feature productions.

Pyae Phyo Naing

Pyae Phyo Naing

Social Media Executive

Seasoned Digital Strategist Kelvin has joined Y&R in June 2015 as social media executive with 3 years experience in marketing industry with many successful agencies across Myanmar.

Kelvin is a local well-known social media influencer, who is well-observed about local insight and trends. He is capable of creating viral campaigns, customer engagement and excellent in community management skills.He has significantexposure in Mobile, Digital and FMCG category.

He has also experienced in handling Social Media Accounts of “Huawei Device Myanmar”, “FMCG product brands from DKSH” and “Pharmaceutical product brands from MEGA Life Science” with the responsibilities of covering management of Facebook Page and Instagram Accounts.

Get on Board

Get on Board

People are the most important asset, for our ship to keep moving forward.

We look for people who are not afraid to challenge existing paradigms
and who are relentlessly strive and innovate.

If you're one of them, please check out our available positions below
and get in touch!


AVAILABLE POSITIONS:

Senior Art Director

Senior Copywriter

Intern for Graphic Designer

Intern for Account Executive