Effing proud

The New Zealand Effectiveness Awards held last night recognised our campaign for Energizer as one of the most successful in the FMCG category.

The campaign featuring Dai Henwood was awarded a Bronze Effie for its success in moving product and convincing New Zealanders to replace their smoke alarm batteries with Energizer batteries.

Energizer was one of only three campaigns awarded in the FMGC category, an achievement made all the more impressive considering our campaign only ever ran online, and was up against some pretty big brands with pretty big TV budgets.

Congratulations to everyone involved, and may your hangovers be short and fleeting.

See the spots in our work.

New Hires at Y&R New Zealand

Y&R NZ is happy to announce several new Auckland creative agency hires:

Kate Murchison joins as Senior Account Director. Something of a marketing polymath, Kate has an agency background in both suiting and design, and comes to us fresh from two and a half years as national marketing manager for Flight Centre. Kate will lead the account service team on our new client Westfield.

Natalie van Beurden joins as Senior Traffic Manager. Natalie returns home to New Zealand following five years abroad in creative services roles at The Campaign Palace and Wunderman in Sydney. Natalie will bring us a new level of operational discipline and cat herding.

Annabelle Reynolds joins as Senior Account Manager. With a background in media, digital and agency account service, Annabelle brings 8 years of varied experience to our suit team. Annabelle will work with Kate Murchison on Westfield.

Dan Mortensen joins as Studio Designer. Dan returns home following three years in the UK in both agency and client side graphic design posts. Dan will bring his passion for brand consistency and creative solutions to the Westfield team.

We are also delighted to announce the promotion of four brilliant young interns into permanent roles within the group:

Cameron Putt joins the creative department as Intermediate Creative on our fashion team.

Steph Cavenett joins Y&R Design as Junior Designer.
Tina Chou joins Y&R Media as Media Assistant.
Bella Lau joins our Account Service department as Account Executive.

The Co-operative Bank chooses Y&R New Zealand

The Co-operative Bank has appointed Y&R New Zealand as its creative and media agency partner.

Y&R will handle brand and retail creative and media planning and buying.

“2013 is going to be a milestone year for The Co-operative Bank,” says Sadhana Raman, General Manager Marketing & Online, The Co-operative Bank. “We were looking for an agency to help us achieve our ambitions. We reviewed the market, did an initial assessment of possible options, and concluded that Y&R NZ were absolutely the right partners for us – in terms of alignment in values, their approach and undoubted capability. We were also impressed with the extent to which they shared our passion for the exciting potential in our brand.”

James Hurman, Managing Director, Y&R New Zealand says “Here’s a bank with a genuine sense of purpose, point of difference and truly ambitious leadership. Because of those qualities we’d been attracted to The Co-operative Bank for some time, and we couldn’t be more excited about our new partnership.”

Scott Henderson, Wellington Creative Director, Y&R New Zealand says “It’s not often you get to partner with a team that has such a great story to tell… not just unique for the category, but pretty rare for business as a whole. It’s a great opportunity – and we’re delighted to be playing our part.”

Westfield appoints Y&R’s specialist retail offering – Ideaworks as their advertising agency

Shopping centre owner Westfield New Zealand has awarded its advertising account to Ideaworks, the specialist retail offering of Y&R New Zealand.

“This decision comes after a robust pitch process and lengthy consideration as to the best fit for our organisations future marketing objectives, and we are really looking forward to working with such an innovative team” said Jo Tait, National Marketing Manager, Westfield (New Zealand).

“Y&R will work alongside the national and centre marketing teams of our organisation to deliver on all consumer communications.”

James Hurman, Managing Director, Y&R New Zealand said “The opportunity to work with Westfield is an awesome one for Ideaworks. No other retail client touches so many New Zealanders in so many different ways, and being Westfield’s partner means being a key part of where the best of New Zealand retail is going.”

Josh Moore, Executive Creative Director, Y&R New Zealand said “Ambitious business goals driven by innovative marketing. That’s the brief from Westfield and one that perfectly aligns with the Y&R NZ and Ideaworks philosophies.”

Westfield’s previous agency, DraftFCB, chose not to enter into the pitch process and will retire from the account as of 1 April 2013.

“We want to take this opportunity to thank DraftFCB for their contribution to Westfield New Zealand during the past three years and first quarter of 2013,” said Ms Tait.

Esquires Joins Y&R New Zealand

Y&R have picked up the Esquires Coffee Houses business following a review of several local creative agencies.

Y&R Managing Director James Hurman says the agency is excited about working with their newest client on their brand and customer experience.

“Esquires are an enduring part of a category that New Zealanders are fanatical about. It’s a great opportunity. Besides, pretty much every idea any of us has ever had has been thanks in large part to coffee. It’s time to give back.”

Esquires is part of leading Australasian multi food franchisor Retail Food Group.

RFG Brand Marketing Manager Joanne Hall says “Y&R’s insightful approach to business problems has led to strong results for their clients. They impressed us with both their credentials and overall enthusiasm for contributing to the results of Esquires.”

Esquires’ media buying will be retained by Mediacom.

Design Matters at Y&R

Y&R has added the talents of Senior Designer Scott Crickett, and Senior Digital Developer Mark Coleman, further strengthening the growing design department.

Musonda Katongo, Head of Design:

“Scott and Mark joining is a real score for our team. These two are good guys that are great at what they do, and they’ll help us provide even greater design thinking and craft to our client’s brands and communications.”

Scott is a native Aucklander, but has spent the last 12 years working on a several high-profile brands, at agencies big and small. From here to Melbourne, London, Edinburgh and finally back again. He has recently been contracting through The Pond, after 3 years at digital communications agency The Church where he worked on Telecom, Gen-i, PWC, Chapman Trip, and Mediaworks.

Scott can work across all media from print to digital, animation to environmental graphics – but his main focus is the conceptual thinking that informs good design.

Mark joins Y&R’s Auckland office as Senior Digital Developer, having recently returned from the UK. There he worked for a number of companies, both large and boutique, as a freelance digital developer. He added international brands such as Disney, Microsoft, Virgin Media and Heineken to his portfolio.

Mark began his career in film and television before crossing over to digital media. He loves storytelling and enjoys the challenge of weaving this art into all forms of digital media – from websites and banners to interactive applications. He loves keeping abreast of new developments in technology and figuring out new ways of incorporating these into his projects.

Josh Moore ECD:

“The increasing investment in our design department is a direct response to the growing demand from our clients for the exceptional work that Musonda’s team have delivered.”

Y&R Wins Quickflix Creative Account for Australia & New Zealand

Y&R NZ has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets.

ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.

“This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want”, said Jon Ramage, CEO Y&R NZ. “We’re excited to be part of this new era in entertainment”, he added.

“We’re looking forward to working with Y&R NZ on our campaign. They’ve shown us some great creative ways to build our brand and drive subscriptions in both markets”, said Chris Taylor, CEO Quickflix. There are lots of opportunities ahead and we’re delighted to be working with Y&R to realise them. New Zealand delivers well above its weight creatively, the new team at Y&R will certainly prove this.” he added. About Quickflix: Quickflix www.quickflix.com.au is Australia’s leading online movie rental company offering subscription to the largest range of movies and TV shows delivered as DVD or Blu-ray by mail or streamed instantly on-demand from a continuously growing library of hundreds of movies & TV series direct to PC’s, Apple Macs and a growing range of connected TV’s and devices. In New Zealand Quickflix is the first and only movie and TV streaming subscription service available at www.quickflix.co.nz. Streaming Ahead: In the USA, Netflix accounts for nearly 20% of internet traffic. In the UK, BBC iPlayer has similar numbers and in France, consumers have a choice of over 50 on-demand and streaming sport, television and movie services delivered over the internet. Consumers are choosing to access entertainment this way on all sorts of devices; mobiles, laptops, smart TVs and tablets, without the need for a set top box.

Quickflix (ASX:QFX) recently announced that Time Warner‐owned HBO has taken a 15.7% stake in the company.

Y&R Wins LG Creative & Media

Y&R announced today that it has won a large proportion of LG Electronics business including strategy, creative, media, digital, social, and sponsorship.

“This is a fantastic win for the team. LG have amazing products, an aggressive growth focus and lots of neat stuff in the pipeline”, said Jon Ramage, Y&R CEO.

“LG are serious about winning in every category – mobile, home appliances, and home entertainment, and we’re serious about helping them”, added Jon.

LG will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R and MEC because we wanted a great integrated partner with complete skills and talent across the board”, said Richard Bryant, National Marketing Manager, LG Electronics.

“We have a renewed focus on our brand with the new Life’s Good campaign being just the start. Y&R will help us ensure New Zealander’s know the innovative products we offer and how they can enhance their kiwi lifestyle”, he added. The new Y&R and LG partnership is effective immediately.

Y&R Wins HRV Account

Y&R announced today that after a competitive tender process it has won the total HRV business including strategy, creative, media, digital, and direct

“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R CEO.

“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.

HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying. “We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, GM Marketing, HRV.

“We are New Zealand’s leading healthy home solutions company with over 110,000 homes having an HRV system installed. While home ventilation is only a young industry, it is quickly becoming recognised as an essential addition to the New Zealand home. An HRV system is an absolute must for any family that experiences condensation, asthma and allergies or the usual host of air quality issues associated with New Zealand’s temperate and variable climate,” Boyes added.

About HRV

HRV was founded in 2004 by two local entrepreneurs who remain shareholders today. HRV is the market leader in ventilation services with over 110,000 customers, a milestone achieved at December 2010. HRV is a proud company employing and contracting over 400 people, that is active in its communities in NZ including the HRV Cup national 20/20 cricket competition and co-national sponsorship of Asthma Day in NZ.