Y&R have picked up the Esquires Coffee Houses business following a review of several local creative agencies.
Y&R Managing Director James Hurman says the agency is excited about working with their newest client on their brand and customer experience.
“Esquires are an enduring part of a category that New Zealanders are fanatical about. It’s a great opportunity. Besides, pretty much every idea any of us has ever had has been thanks in large part to coffee. It’s time to give back.”
Esquires is part of leading Australasian multi food franchisor Retail Food Group.
RFG Brand Marketing Manager Joanne Hall says “Y&R’s insightful approach to business problems has led to strong results for their clients. They impressed us with both their credentials and overall enthusiasm for contributing to the results of Esquires.”
Esquires’ media buying will be retained by Mediacom.