Challenge – Coca-Cola hoped to go against the current – having Coke break campaign to keep on-going hand in hand with the consumption, despite the absence of the product within the office environment.
Idea – We created the unprecedented Coca-Cola Breakaway Station to give office workers more reasons to go out and take a Coke break.
Execution – The Coca-Cola Breakaway Station used the red plastic stools as building blocks and took shape of a giant Coke bottle that fizzed up people’s day. The installation was placed nearby office buildings and used drones with targeted message to lead people in. The recap video has been lately posted on Youtube and managed to gain more than one million views within a week.