Opportunity To make a positive difference to the lives of disadvantaged Burmese children with the help of Colgate and educating them on oral care.
Idea Use existing assets of Colgate (packaging and distribution) to be able to make a difference by providing education. Low cost, boxes are being recycled and Burmese children are being educated on oral care.
Execution Turning Packaging into Education: Colgate boxes are recycled by having oral care charts and other visual aids printed inside that can be used in Burmese schools. With their wide distribution network, these are delivered to different schools and areas in Myanmar. Each different poster has unique toll-free number giving teachers access to 10-min. Oral care lessons that they can share with their students, along with the visual aids.