Tet is the big holidays for Vietnamese people as it is Lunar New Year Celebration. For local thought, the more you smile during Tet, the luckier and happier you will be in the New Year.
Thus, the TVC featured “The Smile” as a bright beginning of the year. In order to have great smiles, Colgate was the best choice thanks to its expertise in dental care.
The TVC was much insightful with some “secrets revealing” of the kid to smile more for getting much lucky money, the husband to promise himself to spend more time with his wife and daughter in order to make them smile more, and the daughter to give her beautiful smile to her mom frequently as she gets away from home to study.