Challenge To compete with many rivals in a new opening market like Yangon, it is not easy for Emirates to present themselves as an airline to the market, moreso, promote their wide network, premium products and world-class service.

Idea We communicated different brand and product information through integrated communication channels.

Execution We, along with our media partner, developed and executed an IMC plan to create new burst in Yangon, with different messages spreading on both ATL and digital channels. These messages are divided into different phases, from brand engagement to products / service amplification. By this way, we help Emirates not only to present the brand, but also to educate consumers on what we can offer.