Challenge Nuti IQ Gold is a familiar product among kid brands. Y&R with the duty of drawing a new creative picture based on the same story which is “brain development to make kids smarter.”
Idea Our creative concept is pushing the smartness of kids to a whole new level that combines with goodness to help kids crosss the line of being awesome.
Execution The angle of showing mother’s love has been overused by many brands. Therefore, Y&R came up with how kids can express their feeling and care for their lovely moms by using their smartness to create two famous travel attactions which are: the Merlion statue in Singapore and Effiel tower in Paris, France.