Challenge Consumers aren’t shopping the same way. Direct marketing is proven to double buy rates. In-market-date (IMD) is a strong indicator of future purchase intentions, to come up with relevant communications to help increase sales.
Idea “Customer for Life”was developed to streamline and approach Ford owners with the right message at the right time, through the right channels.
Execution Customer For Life communications include:
- Welcome e-DM sent to 1st time byer with a “Thank You” note, Top 3 owner resources: owner portal, sync app/ site, Ford social communities and FAQs/Tips for car owners
- 1st Service Reminder e-DM sent to 4-5 month buyers with set expectations on maintenance and services provided and more information on the benefits of having your Ford vehicles serviced and maintained by Ford service centers / dealerships