Challenge Convincing others to change their sim cards is the main task for this campaign.

Idea Each slice of the “pizza” carries its own “taste” – depending on what the users prefer. We came up with the idea of a Pizza Buddy – a friend that is always there for you to lean on when you need one — as a way to promote the product.

Execution The idea of a “pizza” concept comes from literally a pizza having 4 slices that represent 4 special fuctions of the Sim Pizza. The main image represents the variety of choices that consumers can freely buy and mix to create their own sim package using the Vietnamobile new sim card. The special functions are also communicated through social media and other media channels to attract new consumers.